Funnel field notes
Playbooks, frameworks, and lessons on funnels, copywriting, and growth, written for founders who do the work themselves.
The anatomy of a high-converting funnel
Every funnel that prints money shares the same five stages. Here's how to map them and where most founders leak revenue.
Read articleHow to write headlines that actually convert
Your headline does 80% of the selling. Use this four-part framework to write ones that stop the scroll.
Free trial vs. freemium: which converts better?
Both lower the barrier to entry, but they attract very different customers. Here's how to choose.
Five funnel mistakes that quietly kill conversions
None of these will throw an error. They'll just slowly bleed your conversion rate. Check your funnel for all five.
AI and the future of funnel building
AI won't replace marketers. But marketers using AI will replace the ones who don't. Here's where it actually helps.
How to get your first 1,000 leads
No audience, no budget, no problem. A practical playbook for going from zero to a real list.
Stop reading, start building
Put these ideas to work. Generate your first funnel free.