The hype says AI will build your entire business while you sleep. The reality is more useful and more boring: AI removes the blank-page problem and compresses the time between idea and live funnel from weeks to minutes.
Where it genuinely helps today: generating a complete first draft from a brief, rewriting copy in different tones, and producing structured page layouts you can edit instead of starting from scratch.
Where it still needs you: judgment. AI doesn't know your customer's specific objections, your brand's voice, or which promise you can actually keep. It gives you a strong 80%, and the last 20% is where the conversions live.
The winning workflow isn't 'AI does everything' or 'I do everything.' It's AI for the first draft, you for the edge. That's exactly how we built generation into RocketFunnel.